Strategy Types

CORPORATE STRATEGIES

Grand Strategies

• Growth
• Stability
• Retrenchment/recovery

Portfolio Strategies

• Related diversification
• Unrelated diversification

INDUSTRY LEVEL STRATEGY

Porter's Five Force Model
Method for determining the attractiveness of the industry
Attractiveness is determined by the ability to earn above average profits

• Character of rivalry
• Threat of substitute products
• Threat of new entrants
• Bargaining power of suppliers
• Bargaining power of buyers

FIRM LEVEL STRATEGY

Porter's Generic Strategies or Positioning Strategies
How a firm competes.

Competitive Scope - Target Market

• Broad or Narrow

Competitive Advantage - How we provide value to customer

• Cost or Uniqueness

Strategies a firm can use

• Cost leadership
• Differentiation
• Focus cost leadership
• Focus Differentiation
  
• Best Cost

Example 1
Example 2
Example 3
Example 4

Activity