Porter's Five Force Model Method for determining the attractiveness of the industry Attractiveness is determined by the ability to earn above average profits
Character of rivalry
Threat of substitute products
Threat of new entrants
Bargaining power of suppliers
Bargaining power of buyers
FIRM LEVEL STRATEGY
Porter's Generic Strategies or Positioning Strategies How a firm competes.
Competitive Scope - Target Market
Broad or Narrow
Competitive Advantage - How we provide value to customer
Set of key values, beliefs, and attitudes shared by organizational members.
Seen
Heard
Believed
Why does Southwest invest time and money into this type of program? What benefits does the company receive? Do we have any support that attention to culture makes a difference? What is the culture of the company where you work? What examples of seen, heard, believed can you share?