Strategy researchers recognize two different approaches to setting strategy.
I/O Model
Focuses on the industry and selecting an industry where a company can earn above average profits.
External foucs
Resource Based Model
Focuses on the resources and capabilities within a company.
Internal focus
Situation analysis provides method for looking at both internal and external issues.
SWOT analysisInternal - Core capabilities and distinctive competence VRIN
External - Environmental issues
Step 1
Make lists for each of these categories
Step 2
Make a list of alternative actions
Activity